App Store Optimization

ASO is a set of strategies directed at driving more organic traffic to the app and increasing the app's view-to-install conversion rate.

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Why it is necessary

To improve the app's keyword ranking

To drive more organic downloads

To increase the app's install conversion rate

To reduce CPI of promotional activities

Stages of optimization

App analysis

At this stage, we analyze the app’s current ASO and the app's competitors. Then we choose the most effective strategy of optimization.

Preparing the semantic core

After the analysis stage, we select the most popular keywords that correspond with the app's category and estimate its current ranking for the selected keywords.

Text optimization

After determining the semantic core, we work on the app's title and description so that they are maximally relevant to search terms. This helps increase an app's visibility in a keyword search.

Visual optimization of the page

Increasing the app's visibility results in growth of organic traffic being driven to the app's page. To improve the install conversion rate, the app's icon and screenshots have to be optimized to be more appealing to users.

Correction of reviews and ratings

Ratings and reviews of the app directly influence its attractiveness to a user. If necessary, we work on the app’s reputation, which improves its conversion rate.

A/B testing

A/B testing is performed in order to analyze the effectiveness and performance of various possible solutions. Users are shown different versions of pages on the app store. During this process, we track the view-to-install conversion rate for each of the pages to determine the most successful approach to optimization.

Peculiarities of the app stores

App Store

The App Store keyword search page shows not only titles and other data, but also the first two screenshots of the app's page. Therefore, special attention must be paid to them in order to increase the number of users that visit your app’s page from the search results.

Google Play

A Google Play title can only contain 30 characters, while in the App Store, up to 255 may be used. That is why it is crucial for Google Play ASO to place the most relevant keywords at the beginning of the title. Aside from that, the Google Play ranking algorithm also considers the app's description.

with other tools

All promotion tools are directed at attracting users to the app's page. Therefore, well-conducted ASO allows you to increase the effectiveness and impact of any marketing activities.

Our clients

The Abandoned

Taitzi Panda


Tickets RZD

Castle Clash

Chaos Legends

Guild of heroes

Kingdoms Mobile



Sounds of words


Clients say

Snail games have worked with Appbooster since January 2016. During this time, Appbooster have showed their professionalism in working with large projects. Appbooster is one of the biggest mobile traffic source in CIS. They give us high quality traffic in big volumes. If you need high quality incent/non incent traffic, professional service, personal approach to your projects, definitely I recommend Appbooster for you.

Clark Alex, Marketing Manager
Snail Games

We are very glad to work with the Appbooster team. They provided detailed consultation, gave helpful advice, were always in touch, and worked 100%. We plan to continue our partnership and highly recommend them to others.

Ilya Smorodnikov, Marketing Manager
Galaxy Chat&Play

When working with agencies it is very important to get fast feedback in urgent situations: to launch a campaign, stop it, revise it asap, even during off-times, days-off, or on weekends. We'd like to thank Appbooster for on-the-fly responses in handling such issues regardless of the time or day.

Yulia Tirdanova, Key Account Manager
Effective Advertising Agency

A very pleasant and professional team. They provided ongoing support, consultations, an individual approach, and competitive prices. We tried to cooperate with other "eminent" players, who showed a lower level of business partnership. We will continue working with Appbooster.

Stepan Svetliy, CEO

Thank you to Appbooster and Kostya in particular for their help in promoting our game. These guys found the best way to promote our game specifically, successfully carried out the campaign at a good price, and also monitored the results, which is doubly pleasing. Thanks to Appbooster on behalf of Omega Games!

Nikita Ibrogimov, General Producer
Omega Games
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