At this stage, we analyze the app’s current ASO and the app's competitors. Then we choose the most effective strategy of optimization.
Preparing the semantic core
After the analysis stage, we select the most popular keywords that correspond with the app's category and estimate its current ranking for the selected keywords.
After determining the semantic core, we work on the app's title and description so that they are maximally relevant to search terms. This helps increase an app's visibility in a keyword search.
Visual optimization of the page
Increasing the app's visibility results in growth of organic traffic being driven to the app's page. To improve the install conversion rate, the app's icon and screenshots have to be optimized to be more appealing to users.
Correction of reviews and ratings
Ratings and reviews of the app directly influence its attractiveness to a user. If necessary, we work on the app’s reputation, which improves its conversion rate.
A/B testing is performed in order to analyze the effectiveness and performance of various possible solutions. Users are shown different versions of pages on the app store. During this process, we track the view-to-install conversion rate for each of the pages to determine the most successful approach to optimization.
The App Store keyword search page shows not only titles and other data, but also the first two screenshots of the app's page. Therefore, special attention must be paid to them in order to increase the number of users that visit your app’s page from the search results.
A Google Play title can only contain 30 characters, while in the App Store, up to 255 may be used. That is why it is crucial for Google Play ASO to place the most relevant keywords at the beginning of the title. Aside from that, the Google Play ranking algorithm also considers the app's description.
All promotion tools are directed at attracting users to the app's page. Therefore, well-conducted ASO allows you to increase the effectiveness and impact of any marketing activities.