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User Acquisition through Performance Channels

Secure measurable and profitable traffic from reputable sources with pay-per-result models – free from fraud.

How it works

Paid channels are one of the go-to methods for user acquisition

Ads are commonly featured on social media and mobile in-app networks, facilitating precise targeting and rapid scalability. With optimization for target actions within the app, performance channels emerge as highly utilized promotional tools.
For more information on how
performance channels work,
read our blog
Paid channels can be used at any product growth stage:
01.Scaling traffic
02.Soft Launch / Metrics Collection / Target Audience Definition
03.Entering new markets / Capturing market share
04.Assessing product economics / Testing growth hypotheses
01SpeedLaunching an ad campaign takes just a few days- it will quickly generate representative results and test your hypotheses.
02OptimizationUtilize targeting and event-based optimization to refine ad campaigns and attract more target users genuinely interested in your product.
03ScalabilityLeverage the ample audiences typically found in performance channels to scale campaigns and expand your app's reach significantly.

Discovering Your Target Audience

Creating a precise, data-based audience profile is crucial for identifying relevant spaces to showcase your ads.

For instance, a catalog of kids' products might target young parents and women over 60, while a reader app aims at young reading enthusiasts. Understanding the distinct behavior patterns of these user groups, who frequent various sites and social media platforms, is essential. A UA manager's role is to grasp the target user's needs, choose pertinent ad spaces, and test and optimize creatives and targeting settings.
The expertise of the UA team is a critical factor for success. A large and experienced team accelerates the identification of effective hypotheses to reach the target audience, saving both time and budgets.

Our sources

Every platform offers diverse advertising formats, including banners, videos, ad carousels, teasers, and more.

We cooperate with the following sources:
and with popular in-app ads services:

Cooperation models

The choice of a cooperation model depends on two factors: the phase of development at which a media buying team is engaged and the goals of the ad campaign.

For apps already in the market, we offer common cooperation models based on advertiser expectations:
01.Cost per installation (CPI)
02.Cost per in-app action (CPS, CPR, CPO, etc.)
03.Service fee
04.RevShare
In addition, for projects with limited experience in handling an ad traffic channel or total newcomers, we provide the following special models:
Test launchTest launchIdeal for brand-new projects.
This model aims to achieve the following:
01.Assessing the performance of the selected monetization scheme and analyzing unit economics based on real data;
04.Selecting the top-performing source-audience-creative combinations;
02.Identifying a relevant target audience and calculating the resources required to reach it;
05.Identifying technical flaws within the app.
03.Defining target values of basic metrics;
01.Assessing the performance of the selected monetization scheme and analyzing unit economics based on real data;
02.Identifying a relevant target audience and calculating the resources required to reach it;
03.Defining target values of basic metrics;
04.Selecting the top-performing source-audience-creative combinations;
05.Identifying technical flaws within the app.
Given that a test launch involves marketing activities from the app's inception and encompasses a broad range of tasks, it necessitates readiness for multiple testing iterations.

In test launches, we typically employ the service fee model.

Test launch + soft KPITest launch + soft KPIApplicable when the advertiser is already familiar with the target values of basic metrics, this model focuses on testing to find top-performing combinations that yield expected results and scaling them up. The payment models suitable for this approach are the service fee or CPI.
The minimum budget for a test launch is set at $2,000.
Our experience indicates that this amount is sufficient for multiple iterations, facilitating algorithmic campaign optimization. As a result, the advertiser gains a genuine—rather than forecasted—cost of further installations.

Ad Traffic Tracking

Effectively managing any traffic source requires the integration of a tracker.

Trackers play a crucial role in attributing traffic sources, tracking advertising performance down to the creative level. By consolidating credible statistics from all traffic sources into a single interface, ad campaign performance reports rely on tracker data.
Click on ad
Query to the tracking system server
Visit the store and install the app
Track SDK’s postback

Display the installation in the interface

Appbooster seamlessly integrates with the most popular tracking systems, including Appsflyer, Adjust, Appmetrica, MyTracker, Tune, and Branch.

How We Work

Given the often systemic and synergistic nature of effective campaigns, we tailor a unique roadmap for each application.

Nonetheless, the generic launch plan comprises the following stages:
01.Define ad campaign goals.
02.Select relevant traffic sources.
03.Designing creatives.
04.Launch pilot ad campaigns; test hypotheses.
05.Evaluate indicators and shape the strategy.
06.Scale effective approaches and strive to improve results.

Ad traffic stands out as the primary user acquisition channel, proven effective for most App Store and Google Play applications and games.

Appbooster channels traffic from social media and advertising networks. As we lead in ad traffic, our primary focus is on product metrics, emphasizing ROI over formally completed KPIs.

Provide a link to your application and your contact information, and we'll outline an ad traffic acquisition plan or an end-to-end promotion strategy tailored to your needs.