Non-incentive traffic acquisition

Non-incentive traffic is organic traffic that is driven up by advertising.

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How it works

Potential users (non-incentive traffic) are brought in from social networks, search engine advertising, video and in-app advertising platforms, and other services. Our network partners and in-house media-buying team analyze the app's relevant users, create promotional materials, and tailor targeted campaigns. To achieve maximum ROI, advertising campaigns are constantly being optimized.

We always run a pre-launch test before starting the main campaign in order to determine acceptable CPI and KPI, as well as to calculate possible advertising costs.

When non-incentive traffic is used

For running long-term ad campaigns

To gain sources of non-incentive traffic, which allow advertising campaigns to be released in different geolocations on a long-term basis. To skillfully ensure a steady inflow of unique target users. Combined with other promotional tools and methods, non-incentive traffic can deliver better promotion results.

User acquisition under KPI

Non-incentive traffic can be targeted to engage only relevant users. Advertising systems allow ads to be customized for specific users according to criteria, such as gender, age, location, interests, device type, etc. In this way, higher engagement and conversion rates can be achieved.

App promotion using narrow geo-targeting

The target audience of some mobile apps (for example: taxis, delivery services, e-commerce, etc.) may be concentrated in certain regions of the country. The most effective way to promote such mobile apps is to purchase installs of non-incentive traffic targeted by city, province, locality, and so on. This allows the budget of the promotional campaign to be optimized.

Advantages of our non-incentive traffic

We have created an in-house media buying department to guarantee traffic quality. This also lets us identify new sources and methods of acquiring users.

Terms of payment can change depending on the promotional goals of the client. To work on such a basis, the app must be integrated with a tracking system. Otherwise, it is impossible to monitor whether the goals were reached.

During non-incentive campaigns, we focus on the major product metrics. If necessary, we adjust campaigns by testing new verticals and targeting methods.

Before starting campaigns, we define the app's target audience. Depending on the target audience, we choose the most relevant traffic sources, device targeting settings, and then test different approaches.

The Adsberry affiliate network

Adsberry brings together partners from 12 countries. In addition to traffic from advertising systems, the following resources are also available: our own publics on social networks, forums, and websites, as well as in-house mobile apps from our webmasters.

We are constantly working on developing our affiliate network and involving new partners with their own unique traffic sources. Only well-tried sources from potential partners are added to our affiliate network, which, along with our automated anti-fraud system, allows us to be confident in the high quality of the traffic we provide.

2000+ partners
in our network
250K+ installs
per month

In-house media buying team

Thanks to our in-house media buying department, we are able to avoid extra commission fees for purchasing traffic from affiliate networks. This allows us to reduce CPI. It also enables us to swiftly manage campaigns.

During the pre-launch stage, media buyers test several dozen promotional materials, select those that convert most effectively, and employ the same method for the remaining ads. In this way, we are able to achieve maximum ROI.

Our clients

The Abandoned

Taitzi Panda


Tickets RZD

Castle Clash

Chaos Legends

Guild of heroes

Kingdoms Mobile



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Clients say

Snail games have worked with Appbooster since January 2016. During this time, Appbooster have showed their professionalism in working with large projects. Appbooster is one of the biggest mobile traffic source in CIS. They give us high quality traffic in big volumes. If you need high quality incent/non incent traffic, professional service, personal approach to your projects, definitely I recommend Appbooster for you.

Clark Alex, Marketing Manager
Snail Games

We are very glad to work with the Appbooster team. They provided detailed consultation, gave helpful advice, were always in touch, and worked 100%. We plan to continue our partnership and highly recommend them to others.

Ilya Smorodnikov, Marketing Manager
Galaxy Chat&Play

When working with agencies it is very important to get fast feedback in urgent situations: to launch a campaign, stop it, revise it asap, even during off-times, days-off, or on weekends. We'd like to thank Appbooster for on-the-fly responses in handling such issues regardless of the time or day.

Yulia Tirdanova, Key Account Manager
Effective Advertising Agency

A very pleasant and professional team. They provided ongoing support, consultations, an individual approach, and competitive prices. We tried to cooperate with other "eminent" players, who showed a lower level of business partnership. We will continue working with Appbooster.

Stepan Svetliy, CEO

Thank you to Appbooster and Kostya in particular for their help in promoting our game. These guys found the best way to promote our game specifically, successfully carried out the campaign at a good price, and also monitored the results, which is doubly pleasing. Thanks to Appbooster on behalf of Omega Games!

Nikita Ibrogimov, General Producer
Omega Games
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