Ad Traffic
Acquisition
Advertising of mobile apps is one of the main ways to acquire users. In most cases, ads are published on social media and mobile advertising networks.
Our sources
We cooperate with the following sources:
tiktok
mytarget
google ads
snapchat
and with popular
in-app ads services:
unity Ads
vungle
applovin
appnext
minimob
Every platform has different advertising formats: banners, videos, ad carousels, teasers, and others. What to choose and work with is up to media buyers — specialists concerned with buying app promotion on the web. They bank on the experience in handling different audiences, putting forward and testing hypotheses, and assessing which combinations (targeting settings, ad spaces, formats, and messages) bring more target users.
Finding a target audience
Defining the app’s target audience starts with outlining the portrait of a user expected to use the functions. In a perfect world, you need to do this analysis before developing the app, but you still have to carry out one more research before you initiate the promotion campaign. Who are the people your product is created for? Where do they live? Are they men or women? Where do they work? What are their passions and interests? What is your target age group? Answers to these and other questions are what will help you define your user’s persona.
For instance, a children’s catalog will be relevant to young parents and women in their 60s, who want to pamper their grandkids. Meanwhile, well-to-do millennials who love reading will easily purchase a monthly reading app subscription.
And it is experience of media buyers promoting an app that predefines success of advertising endeavors. A large and seasoned team can faster find better hypotheses to hit the target audience, having saved the advertiser’s time and budget.
Tracking
To use an ad traffic source, you need to install the SDK tracker to the app. Trackers help separate traffic sources and track advertising performance even at the creative level. Since trackers help rally every bit of credible statistics across all traffic sources in one window, ad campaign performance reports are based on tracker data.
Click on an ad
Query to the tracking system server
Visiting the store, installing the app
Tracking SDK’s postback
Displaying the installation in the interface
Appbooster is integrated with the most popular tracking systems, including Appsflyer, Adjust, Appmetrica, MyTracker, Tune, Branch.
Our managers will help you pick a tracker and, if necessary, auxiliary analytical tools.
Cooperation models
What cooperation model to choose depends on two factors: phase of development at which a media buying team is engaged and ad campaign goals.
Depending on the advertiser expectations, we offer common models of cooperation with already-in-the-market apps:
- Cost per installation (CPI)
- Cost per in-app action (CPS, CPR, CPO, etc.)
- Service fee
- RevShare
Apart from that, there are projects having very little experience in handling an ad traffic channel and total newcomers. For such advertisers, we have the following special models:
Test launch
Good for brand-new projects. The main goals of this model are:
- assessing performance of the selected monetization scheme
- finding a relevant target audience
- defining target values of basic metrics
- selecting the top-performing source-audience-creative combinations
- identifying technical flaws of the app
As the test launch implies marketing activities from the very beginning of the app’s life and requires handling a large scope of tasks, you must be ready for several testing iterations.
In test launches, we usually employ the service-fee model.
Test launch + soft KPI
Works when the advertiser already knows the target values of basic metrics. In this case, testing is focused on finding top-performing combinations that will deliver the expected results, and scaling them up.
The applicable payment models here are service fee or CPI.
The minimum budget for a test launch is $2,000. Our experience suggests that this amount is enough for a few iterations and achieving algorithmic campaign optimization. As a result, the advertiser gets a real — rather than just forecast — cost of further installations.
How it works
As the campaign often requires a systemic approach and synergy of diverse promotion mechanisms and tools, we engineer a unique roadmap for every application. However, the generic launch plan consists of the following stages:
Defining ad campaign goals
Selecting relevant traffic sources
Designing
creatives
Launching pilot ad campaigns; testing hypotheses
Evaluating indicators and shaping the strategy.
It may take some time to assess the interim results (e.g. algorithm learning on Facebook is a time-consuming process), so it makes sense to analyze the situation 3 to 4 days after the launch.
Scaling effective approaches and trying to improve the results.
Ad traffic is the main target user acquisition channel that works for most App Store and Google Play applications and games. Appbooster drives traffic from social media (Facebook, Instagram, TikTok, Snapchat) and advertising networks (MyTarget, Google Ads, Unity, Vungle). While leading ad traffic, we pay most attention to product metrics for our goal is ROI: not formally completed KPIs.
Leave a link to your application and your contact info so we could outline for you an ad traffic acquisition plan or an end-to-end promotion strategy.
Launch Ad Traffic
Our office
Alva Business Centre, 11 Alva Street, Edinburgh, EH2 4PH