Мы получили вашу заявку и скоро свяжемся.
We have received your application and will get in touch soon.
The install rate significantly impacts the performance of all traffic sources. Even with an impressive Click-Through Rate (CTR), poor conversions on the app's store page can substantially increase the Cost Per Install (CPI). To ensure campaign efficiency, it's crucial to adjust and maintain the average rating, especially in countries where you purchase traffic.
For organic traffic sources, such as actively promoting the app in search, the app's rating becomes even more vital as it appears directly on the Search Engine Results Page (SERP).
In scenarios with limited information about an application, users rely on others' experiences, and the total number of ratings enhances brand trustworthiness.
When an app enters the market, it lacks a sizable user base to generate reviews and establish its rating. Planning an immediate marketing push without adequate reviews can lead to low conversions, especially in sensitive verticals like banking apps.
Therefore, before entering a market and driving target traffic, ensure the app's page on the App Store and Google Play is appealing and includes a basic number of reviews and ratings. This approach increases the likelihood that users will choose your app, and genuine reviews will follow.
No app release is immune to bugs, and users tend to express their concerns through reviews or low ratings. While the App Store allows resetting an app's rating after an update, this may not be desirable for apps with numerous existing ratings. In such cases, rating adjustment is an effective solution.
To regain trust and avoid deterring new users, merely mentioning fixes in the "What's New" section is insufficient. Instead, it's essential to restore or improve the app's rating, acquire positive reviews, and elevate them to prominent positions on the app's page. Including details in some reviews about resolved issues signals to users that you actively develop and improve your product, pay attention to feedback, and address problems.
The app rating is the weighted average of all ratings in a specific region, resulting in varying ratings across countries.
The app rating is currently formed using classified algorithms. Initially, the overall rating considered all ratings throughout the app's lifetime on Google Play. However, the new algorithm prioritizes fresh ratings.
Initially, Google did not allow resetting the rating, and the new algorithm aims to address low ratings after bug fixes. The updated application experiences a reduction in negative reviews, and users tend to provide higher ratings (5 and 4 stars), leading to an improved overall stance. In practice, such "organic" rating recovery may take several months or may not occur at all. While the number of negative scores decreases, the absence of new positive ratings can impact the overall rating if there are too few new scores.