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However, the product's goals are dynamic, influenced by past experiments, market signals, user feedback, and other data. Therefore, the strategy is a dynamic component of product development. We collaborate closely with the app team to ensure the strategy consistently aligns with goals, utilizing resources efficiently.
Without a strategy, achieving the goal becomes more a matter of luck than professionalism. A strategy charts the path from the goal to the outcome, mitigating risks and enhancing the likelihood of success.
Integration of all marketing channels into a unified system
Creation of a marketing development plan reflecting the path to achieving goals
Addressing trends and preparing for global change
01.
Analyzing the current marketing system, market conditions, and business goals
07.
Scaling the best solutions.
02.
Analyzing the promotion funnel and finding breaking points.
Identify key points in the promotion funnel for significant metric improvement and select metrics aligned with hypotheses.
06.
Starting to test hypotheses and documenting results.
05.
Creating a detailed roadmap for strategy implementation.
Ensuring constant clarity about our actions and objectives.
03.
Determining which channels to use.
Select channels considering their mutual support or hindrance.
04.
Formulating a communication policy.
Define a communication policy guiding content creation.
