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Mobile App Market Trends 2023

In this article, we discuss the 2022 results on the mobile app market and what experts predict for 2023.

Evgeniy Plotnikov

Marketing Manager, Appbooster

Articles3 min. read
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Featuring in the App Store and Google Play: what is it and how to get it

What is a featuring in App Store and Google Play? How to get featured, what are the aspects for each app store and what are the pros and cons of featuring.

Anna Korman

Marketing manager, Appbooster

Articles5 min. read
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Ways to promote mobile apps

Mobile app development is expensive and time-consuming. In addition, there are millions of mobile apps, and new ones are coming to the market every day, competing for the attention of users one way or another. In this article, we will talk about 5 ways to promote your app.

Anna Korman

Marketing manager, Appbooster

Articles4 min. read
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Top Most Common App Store Optimization Mistakes

We analyzed typical mistakes in App Store Optimization and gave recommendations on how to fix them.

Анна Софийская

ASO Manager, Appbooster

Articles7 min. read
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Google Play and App Store alternatives — Best 3rd Party App Stores for iOS and Android

In addition to the well-known App Store and Google Play, there are a dozen major and much smaller 3rd party app stores around the world. Find out which ones they are and how to promote apps in them.

Anna Korman

Marketing manager, Appbooster

Articles7 min. read
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Web-to-App Funnels For Mobile App Promotion — Post-IDFA World Solution to combat iOS 14.5 and SKAdNetwork limitations

Webto-app is an alternative way to attract users that allows you to bypass the IDFA limitations. You can promote on Facebook using the "good old ways", without decreasing campaign effectiveness.

Anna Korman

Marketing manager, Appbooster

Articles6 min. read
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8 main strategies to earn from Android and iOS app monetization

Mobile apps are a business. An innovative worldwide business, sure, but with the end goal of, as in any other case, making money. So, what kinds of app monetization can you use, how do these differ, and which ones are the most popular? You can read about this below.

Anna Korman

Marketing manager, Appbooster

Articles7 min. read
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Case study: How We Lost $7,500 on Mobile App A/B Tests But Learned How to Do Them

The importance of A/B testing has been covered in hundreds of texts, books, and webinars. Today, no exponential growth is possible without proper experiments conducted. Let’s figure out whether it’s reasonable to invest resources in split tests if your company is much smaller than Google or eBay.

Anna Korman

Marketing manager, Appbooster

Articles6 min. read
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Most popular questions in 2021 about ASO

In our practice, customers often ask us about App Store Optimization. We decided to gather all the popular questions together and answer them in detail.

Valeriya Shalimova

ASO Manager, Appbooster

Articles4 min. read
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How to prepare an app for an advertising campaign on Facebook — A short instruction

How to prepare an app and launch an advertising campaign on Facebook? Checklist at the end of the article.

Julia Krasilnikova

Affiliate Manager, Appbooster

Analytics8 min. read
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5 rules for managing app reputation

It has long been known to beginners and not only to marketers that a project's reputation is the basis for proper promotion. In the mobile app market, this is determined by the rating of the app itself, app reviews, and a few other parameters.

Анна Чайковская

Sales Team Lead, Appbooster

Articles2 min. read

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