postcard thumb
An app or a mobile website: which is better?

Deciding which environment best meets your needs depends on several factors, including your target audience and budget. Here is a breakdown of the pros and cons of each option so that you can decide where to focus your efforts.

Anna Korman

Marketing manager, Appbooster

All6 min. read
postcard thumb
How To Promote A Kid App? Kid App Promotion Features

Practical recommendations for those who are seriously interested in mobile app development and promotion of kid's apps.

Anna Korman

Marketing manager, Appbooster

All6 min. read
postcard thumb
Featuring in the App Store and Google Play: what is it and how to get it

What is a featuring in App Store and Google Play? How to get featured, what are the aspects for each app store and what are the pros and cons of featuring.

Anna Korman

Marketing manager, Appbooster

All5 min. read
postcard thumb
Ways to promote mobile apps

Mobile app development is expensive and time-consuming. In addition, there are millions of mobile apps, and new ones are coming to the market every day, competing for the attention of users one way or another. In this article, we will talk about 5 ways to promote your app.

Anna Korman

Marketing manager, Appbooster

All4 min. read
postcard thumb
Why is a soft launch valuable for the app owner?

Checklist for an effective soft launch of a new product

Anna Korman

Marketing manager, Appbooster

All4 min. read
postcard thumb
Top Most Common App Store Optimization Mistakes

We analyzed typical mistakes in App Store Optimization and gave recommendations on how to fix them.

Anna Sofiiskaia

ASO Manager, Appbooster

All7 min. read
postcard thumb
Google Play and App Store alternatives — Best 3rd Party App Stores for iOS and Android

In addition to the well-known App Store and Google Play, there are a dozen major and much smaller 3rd party app stores around the world. Find out which ones they are and how to promote apps in them.

Anna Korman

Marketing manager, Appbooster

All7 min. read
postcard thumb
Web-to-App Funnels For Mobile App Promotion — Post-IDFA World Solution to combat iOS 14.5 and SKAdNetwork limitations

Webto-app is an alternative way to attract users that allows you to bypass the IDFA limitations. You can promote on Facebook using the "good old ways", without decreasing campaign effectiveness.

Anna Korman

Marketing manager, Appbooster

All6 min. read
postcard thumb
8 main ways to earn from Android and iOS app monetization

Mobile apps are a business. An innovative worldwide business, sure, but with the end goal of, as in any other case, making money. So, what kinds of app monetization can you use, how do these differ, and which ones are the most popular? You can read about this below.

Anna Korman

Marketing manager, Appbooster

All7 min. read
postcard thumb
Case study: How We Lost $7,500 on Mobile App A/B Tests But Learned How to Do Them

The importance of A/B testing has been covered in hundreds of texts, books, and webinars. Today, no exponential growth is possible without proper experiments conducted. Let’s figure out whether it’s reasonable to invest resources in split tests if your company is much smaller than Google or eBay.

Anna Korman

Marketing manager, Appbooster

All6 min. read
postcard thumb
Most popular questions in 2021 about ASO

In our practice, customers often ask us about App Store Optimization. We decided to gather all the popular questions together and answer them in detail.

Valeriya Shalimova

ASO Manager, Appbooster

All4 min. read
postcard thumb
How to prepare an app for an advertising campaign on Facebook — A short instruction

How to prepare an app and launch an advertising campaign on Facebook? Checklist at the end of the article.

Julia Krasilnikova

Affiliate Manager, Appbooster

Mobile Analytics8 min. read
postcard thumb
5 rules for managing app reputation

It has long been known to beginners and not only to marketers that a project's reputation is the basis for proper promotion. In the mobile app market, this is determined by the rating of the app itself, app reviews, and a few other parameters.

Anna Tchaikovskaya

Sales Team Lead, Appbooster

All2 min. read
postcard thumb
Promoting apps | How to pick a traffic source

No matter how great your app is, you need advertising to attract an audience. In this article, we show you how to find the right audience and where to find it.

Julia Krasilnikova

Affiliate Manager, Appbooster

All4 min. read
postcard thumb
How can a soft launch be valuable to the app owner?

Checklist for an effective soft launch of a new product

Anna Korman

Marketing manager, Appbooster

All3 min. read
postcard thumb
Which app metrics are important and why

A look at the mobile marketer's must-have kit. What metrics do you need to use to evaluate the app's performance.

Anna Korman

Marketing manager, Appbooster

All4 min. read

Contact us

Our office

Alva Business Centre, 11 Alva Street, Edinburgh, EH2 4PH