In this article, we discuss what are the main stages of work on ASO.
In this article, we discuss the 2022 results on the mobile app market and what experts predict for 2023.
What is a featuring in App Store and Google Play? How to get featured, what are the aspects for each app store and what are the pros and cons of featuring.
Mobile app development is expensive and time-consuming. In addition, there are millions of mobile apps, and new ones are coming to the market every day, competing for the attention of users one way or another. In this article, we will talk about 5 ways to promote your app.
We analyzed typical mistakes in App Store Optimization and gave recommendations on how to fix them.
In addition to the well-known App Store and Google Play, there are a dozen major and much smaller 3rd party app stores around the world. Find out which ones they are and how to promote apps in them.
Webto-app is an alternative way to attract users that allows you to bypass the IDFA limitations. You can promote on Facebook using the "good old ways", without decreasing campaign effectiveness.
Mobile apps are a business. An innovative worldwide business, sure, but with the end goal of, as in any other case, making money. So, what kinds of app monetization can you use, how do these differ, and which ones are the most popular? You can read about this below.
The importance of A/B testing has been covered in hundreds of texts, books, and webinars. Today, no exponential growth is possible without proper experiments conducted. Let’s figure out whether it’s reasonable to invest resources in split tests if your company is much smaller than Google or eBay.
In our practice, customers often ask us about App Store Optimization. We decided to gather all the popular questions together and answer them in detail.
How to prepare an app and launch an advertising campaign on Facebook? Checklist at the end of the article.
It has long been known to beginners and not only to marketers that a project's reputation is the basis for proper promotion. In the mobile app market, this is determined by the rating of the app itself, app reviews, and a few other parameters.
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