Analysing unit economics and learning how to calculate it using a simple example
Practical recommendations for those who are seriously interested in mobile app development and promotion of kid's apps.
Webto-app is an alternative way to attract users that allows you to bypass the IDFA limitations. You can promote on Facebook using the "good old ways", without decreasing campaign effectiveness.
Mobile apps are a business. An innovative worldwide business, sure, but with the end goal of, as in any other case, making money. So, what kinds of app monetization can you use, how do these differ, and which ones are the most popular? You can read about this below.
The importance of A/B testing has been covered in hundreds of texts, books, and webinars. Today, no exponential growth is possible without proper experiments conducted. Let’s figure out whether it’s reasonable to invest resources in split tests if your company is much smaller than Google or eBay.
Checklist for an effective soft launch of a new product
A monthly roundup of mobile marketing news and tips