Product growth

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How to calculate unit economics for mobile apps. What metrics are required?

Analysing unit economics and learning how to calculate it using a simple example

Anna Korman

Marketing manager, Appbooster

Product Growth6 min. read
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An app or a mobile website: which is better?

Deciding which environment best meets your needs depends on several factors, including your target audience and budget. Here is a breakdown of the pros and cons of each option so that you can decide where to focus your efforts.

Anna Korman

Marketing manager, Appbooster

Articles6 min. read
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How To Promote A Kid App? Kid App Promotion Features

Practical recommendations for those who are seriously interested in mobile app development and promotion of kid's apps.

Anna Korman

Marketing manager, Appbooster

Articles6 min. read
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Why is a soft launch valuable for the app owner?

Checklist for an effective soft launch of a new product

Anna Korman

Marketing manager, Appbooster

Articles4 min. read
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Web-to-App Funnels For Mobile App Promotion — Post-IDFA World Solution to combat iOS 14.5 and SKAdNetwork limitations

Webto-app is an alternative way to attract users that allows you to bypass the IDFA limitations. You can promote on Facebook using the "good old ways", without decreasing campaign effectiveness.

Anna Korman

Marketing manager, Appbooster

Articles6 min. read
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8 main strategies to earn from Android and iOS app monetization

Mobile apps are a business. An innovative worldwide business, sure, but with the end goal of, as in any other case, making money. So, what kinds of app monetization can you use, how do these differ, and which ones are the most popular? You can read about this below.

Anna Korman

Marketing manager, Appbooster

Articles7 min. read
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Case study: How We Lost $7,500 on Mobile App A/B Tests But Learned How to Do Them

The importance of A/B testing has been covered in hundreds of texts, books, and webinars. Today, no exponential growth is possible without proper experiments conducted. Let’s figure out whether it’s reasonable to invest resources in split tests if your company is much smaller than Google or eBay.

Anna Korman

Marketing manager, Appbooster

Articles6 min. read
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How can app soft launch be valuable to the app owner?

Checklist for an effective soft launch of a new product

Anna Korman

Marketing manager, Appbooster

Articles4 min. read
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Which app metrics are important and why

A look at the mobile marketer's must-have kit. What metrics do you need to use to evaluate the app's performance.

Anna Korman

Marketing manager, Appbooster

Articles4 min. read

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