All posts by Anna Korman
Analysing unit economics and learning how to calculate it using a simple example
Deciding which environment best meets your needs depends on several factors, including your target audience and budget. Here is a breakdown of the pros and cons of each option so that you can decide where to focus your efforts.
Practical recommendations for those who are seriously interested in mobile app development and promotion of kid's apps.
What is a featuring in App Store and Google Play? How to get featured, what are the aspects for each app store and what are the pros and cons of featuring.
Mobile app development is expensive and time-consuming. In addition, there are millions of mobile apps, and new ones are coming to the market every day, competing for the attention of users one way or another. In this article, we will talk about 5 ways to promote your app.
Checklist for an effective soft launch of a new product
In addition to the well-known App Store and Google Play, there are a dozen major and much smaller 3rd party app stores around the world. Find out which ones they are and how to promote apps in them.
Webto-app is an alternative way to attract users that allows you to bypass the IDFA limitations. You can promote on Facebook using the "good old ways", without decreasing campaign effectiveness.
Mobile apps are a business. An innovative worldwide business, sure, but with the end goal of, as in any other case, making money. So, what kinds of app monetization can you use, how do these differ, and which ones are the most popular? You can read about this below.
The importance of A/B testing has been covered in hundreds of texts, books, and webinars. Today, no exponential growth is possible without proper experiments conducted. Let’s figure out whether it’s reasonable to invest resources in split tests if your company is much smaller than Google or eBay.
Checklist for an effective soft launch of a new product
A look at the mobile marketer's must-have kit. What metrics do you need to use to evaluate the app's performance.
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