All posts by Anna Korman

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How to calculate unit economics for mobile apps. What metrics are required?

Analysing unit economics and learning how to calculate it using a simple example

Anna Korman

Marketing manager, Appbooster

Product growth6 min. read
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An app or a mobile website: which is better?

Deciding which environment best meets your needs depends on several factors, including your target audience and budget. Here is a breakdown of the pros and cons of each option so that you can decide where to focus your efforts.

Anna Korman

Marketing manager, Appbooster

All6 min. read
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How To Promote A Kid App? Kid App Promotion Features

Practical recommendations for those who are seriously interested in mobile app development and promotion of kid's apps.

Anna Korman

Marketing manager, Appbooster

All6 min. read
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Featuring in the App Store and Google Play: what is it and how to get it

What is a featuring in App Store and Google Play? How to get featured, what are the aspects for each app store and what are the pros and cons of featuring.

Anna Korman

Marketing manager, Appbooster

All5 min. read
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Ways to promote mobile apps

Mobile app development is expensive and time-consuming. In addition, there are millions of mobile apps, and new ones are coming to the market every day, competing for the attention of users one way or another. In this article, we will talk about 5 ways to promote your app.

Anna Korman

Marketing manager, Appbooster

All4 min. read
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Why is a soft launch valuable for the app owner?

Checklist for an effective soft launch of a new product

Anna Korman

Marketing manager, Appbooster

All4 min. read
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Google Play and App Store alternatives — Best 3rd Party App Stores for iOS and Android

In addition to the well-known App Store and Google Play, there are a dozen major and much smaller 3rd party app stores around the world. Find out which ones they are and how to promote apps in them.

Anna Korman

Marketing manager, Appbooster

All7 min. read
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Web-to-App Funnels For Mobile App Promotion — Post-IDFA World Solution to combat iOS 14.5 and SKAdNetwork limitations

Webto-app is an alternative way to attract users that allows you to bypass the IDFA limitations. You can promote on Facebook using the "good old ways", without decreasing campaign effectiveness.

Anna Korman

Marketing manager, Appbooster

All6 min. read
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8 main ways to earn from Android and iOS app monetization

Mobile apps are a business. An innovative worldwide business, sure, but with the end goal of, as in any other case, making money. So, what kinds of app monetization can you use, how do these differ, and which ones are the most popular? You can read about this below.

Anna Korman

Marketing manager, Appbooster

All7 min. read
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Case study: How We Lost $7,500 on Mobile App A/B Tests But Learned How to Do Them

The importance of A/B testing has been covered in hundreds of texts, books, and webinars. Today, no exponential growth is possible without proper experiments conducted. Let’s figure out whether it’s reasonable to invest resources in split tests if your company is much smaller than Google or eBay.

Anna Korman

Marketing manager, Appbooster

All6 min. read
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How can a soft launch be valuable to the app owner?

Checklist for an effective soft launch of a new product

Anna Korman

Marketing manager, Appbooster

All3 min. read
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Which app metrics are important and why

A look at the mobile marketer's must-have kit. What metrics do you need to use to evaluate the app's performance.

Anna Korman

Marketing manager, Appbooster

All4 min. read

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