All posts by Anna Korman

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Case study: How We Lost $7,500 on Mobile App A/B Tests But Learned How to Do Them

The importance of A/B testing has been covered in hundreds of texts, books, and webinars. Today, no exponential growth is possible without proper experiments conducted. Let’s figure out whether it’s reasonable to invest resources in split tests if your company is much smaller than Google or eBay.

Anna Korman

Marketing manager, Appbooster

Articles6 min. read
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How can a soft launch be valuable to the app owner?

Checklist for an effective soft launch of a new product

Anna Korman

Marketing manager, Appbooster

Articles3 min. read
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Which app metrics are important and why

A look at the mobile marketer's must-have kit. What metrics do you need to use to evaluate the app's performance.

Anna Korman

Marketing manager, Appbooster

Articles4 min. read

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