Articles

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Google Play and App Store alternatives — Best 3rd Party App Stores for iOS and Android

In addition to the well-known App Store and Google Play, there are a dozen major and much smaller 3rd party app stores around the world. Find out which ones they are and how to promote apps in them.

Anna Korman

Marketing manager, Appbooster

Articles7 min. read
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Web-to-App Funnels For Mobile App Promotion — Post-IDFA World Solution to combat iOS 14.5 and SKAdNetwork limitations

Webto-app is an alternative way to attract users that allows you to bypass the IDFA limitations. You can promote on Facebook using the "good old ways", without decreasing campaign effectiveness.

Anna Korman

Marketing manager, Appbooster

Articles6 min. read
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8 main ways to earn from Android and iOS app monetization

Mobile apps are a business. An innovative worldwide business, sure, but with the end goal of, as in any other case, making money. So, what kinds of app monetization can you use, how do these differ, and which ones are the most popular? You can read about this below.

Anna Korman

Marketing manager, Appbooster

Articles7 min. read
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Case study: How We Lost $7,500 on Mobile App A/B Tests But Learned How to Do Them

The importance of A/B testing has been covered in hundreds of texts, books, and webinars. Today, no exponential growth is possible without proper experiments conducted. Let’s figure out whether it’s reasonable to invest resources in split tests if your company is much smaller than Google or eBay.

Anna Korman

Marketing manager, Appbooster

Articles6 min. read
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Most popular questions in 2021 about ASO

In our practice, customers often ask us about App Store Optimization. We decided to gather all the popular questions together and answer them in detail.

Valeriya Shalimova

ASO Manager, Appbooster

Articles4 min. read
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How to prepare an app for an advertising campaign on Facebook — A short instruction

How to prepare an app and launch an advertising campaign on Facebook? Checklist at the end of the article.

Julia Krasilnikova

Affiliate Manager, Appbooster

Analytics8 min. read
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5 rules for managing app reputation

It has long been known to beginners and not only to marketers that a project's reputation is the basis for proper promotion. In the mobile app market, this is determined by the rating of the app itself, app reviews, and a few other parameters.

Anna Tchaikovskaya

Sales Team Lead, Appbooster

Articles2 min. read
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Promoting apps | How to pick a traffic source

No matter how great your app is, you need advertising to attract an audience. In this article, we show you how to find the right audience and where to find it.

Julia Krasilnikova

Affiliate Manager, Appbooster

Articles4 min. read
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How can a soft launch be valuable to the app owner?

Checklist for an effective soft launch of a new product

Anna Korman

Marketing manager, Appbooster

Articles3 min. read
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Which app metrics are important and why

A look at the mobile marketer's must-have kit. What metrics do you need to use to evaluate the app's performance.

Anna Korman

Marketing manager, Appbooster

Articles4 min. read

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