The importance of A/B testing has been covered in hundreds of texts, books, and webinars. Today, no exponential growth is possible without proper experiments conducted. Let’s figure out whether it’s reasonable to invest resources in split tests if your company is much smaller than Google or eBay.
How to prepare an app and launch an advertising campaign on Facebook? Checklist at the end of the article.
Checklist for an effective soft launch of a new product
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