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It has long been known to beginners and not only to marketers that a project's reputation is the basis for proper promotion. In the mobile app market, this is determined by the rating of the app itself, app reviews, and a few other parameters.

Anna Tchaikovskaya

Sales Team Lead, Appbooster

No matter how great your app is, you need advertising to attract an audience. In this article, we show you how to find the right audience and where to find it.

Julia Krasilnikova

Affiliate Manager, Appbooster

Checklist for an effective soft launch of a new product

Anna Korman

Marketing manager, Appbooster

A look at the mobile marketer's must-have kit. What metrics do you need to use to evaluate the app's performance.

Anna Korman

Marketing manager, Appbooster