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How to prepare an app for an advertising campaign on Facebook — A short instruction
How to prepare an app and launch an advertising campaign on Facebook? Checklist at the end of the article.
Mobile Analytics8 min. read
5 rules for managing app reputation
It has long been known to beginners and not only to marketers that a project's reputation is the basis for proper promotion. In the mobile app market, this is determined by the rating of the app itself, app reviews, and a few other parameters.
All2 min. read
Promoting apps | How to pick a traffic source
No matter how great your app is, you need advertising to attract an audience. In this article, we show you how to find the right audience and where to find it.
All4 min. read
How can a soft launch be valuable to the app owner?
Checklist for an effective soft launch of a new product
All3 min. read
Which app metrics are important and why
A look at the mobile marketer's must-have kit. What metrics do you need to use to evaluate the app's performance.
All4 min. read
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