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The importance of A/B testing has been covered in hundreds of texts, books, and webinars. Today, no exponential growth is possible without proper experiments conducted. Let’s figure out whether it’s reasonable to invest resources in split tests if your company is much smaller than Google or eBay.
In our practice, customers often ask us about App Store Optimization. We decided to gather all the popular questions together and answer them in detail.
How to prepare an app and launch an advertising campaign on Facebook? Checklist at the end of the article.
It has long been known to beginners and not only to marketers that a project's reputation is the basis for proper promotion. In the mobile app market, this is determined by the rating of the app itself, app reviews, and a few other parameters.
No matter how great your app is, you need advertising to attract an audience. In this article, we show you how to find the right audience and where to find it.
Checklist for an effective soft launch of a new product
A look at the mobile marketer's must-have kit. What metrics do you need to use to evaluate the app's performance.
