Articles2 min. read

5 rules for managing app reputation

Анна Чайковская

Sales Team Lead, Appbooster

A sales group lead shares 5 go-to principles that can help you maintain your app’s reputation at zero extra cost. Works for all verticals.

1. Keep track of the average rating

When deciding on installing an app, users often consider its rating. If your app’s rating is 4 or more stars, your view-to-install conversions must feel good. If your average rating is lower, you may want to improve it — otherwise, you are at risk of missing the best part of installs.

2. You need a safety bag

Even if your app’s average rating looks good, it can’t do solely. A bad update or stepped-up rivals’ activity may pull ratings down to 1- and 2-starred, thus impacting your overall grade. To avoid this, secure a good number of positive ratings to keep your status high and stable.

Most often, the Reviews page on the App Store shows the most relevant — as the store thinks — comments. And this relevance is evaluated based on the number of likes and dislikes. Having secured a good number of likes on positive and substantial reviews, you will make sure that your audience will only see positive information about your project.

4. Listen to what people say and improve your product

Don’t disregard reviews your users write for you. Most often, they can deliver valuable insights into the bugs that your project has or features it misses. Nobody knows what your target users want better than themselves.

5. Reply to every review

Most developers only reply to bad reviews, processing negative feedback and ignoring good opinions. Such an approach would compromise you as a developer who is always in touch with the audience. On the other hand, if you reply to both negative and positive reviews, you will build trust and loyalty among your audience.

Remember that managing your app’s reputation is vital, and we’ll tell you how to do it properly.

Best luck!

Анна Чайковская

Sales Team Lead, Appbooster

Popular

postcard thumb
Why is a soft launch valuable for the app owner?

Checklist for an effective soft launch of a new product

Anna Korman

Marketing manager, Appbooster

Articles4 min. read

Recent

postcard thumb
What is ASO? The importance of optimization in promoting apps in the App Store and Google Play

In this article, we discuss what are the main stages of work on ASO.

Evgeniy Plotnikov

Marketing Manager, Appbooster

postcard thumb
Mobile App Market Trends 2023

In this article, we discuss the 2022 results on the mobile app market and what experts predict for 2023.

Evgeniy Plotnikov

Marketing Manager, Appbooster

Articles3 min. read
postcard thumb
How to calculate unit economics for mobile apps. What metrics are required?

Analysing unit economics and learning how to calculate it using a simple example

Anna Korman

Marketing manager, Appbooster

Product Growth6 min. read

Contact us

Phone

Our branch offices

Pavlou Valdaseridi, 2A, 1st floor, 6018, Larnaca, Cyprus