Mobile Analytics

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Mobile App Market Trends 2023

In this article, we discuss the 2022 results on the mobile app market and what experts predict for 2023.

Evgeniy Plotnikov

Marketing Manager, Appbooster

Статьи3 min. read
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Google Play and App Store alternatives — Best 3rd Party App Stores for iOS and Android

In addition to the well-known App Store and Google Play, there are a dozen major and much smaller 3rd party app stores around the world. Find out which ones they are and how to promote apps in them.

Анна Селиванова

Full Stack Developer, Appbooster

Статьи7 min. read
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Web-to-App Funnels For Mobile App Promotion — Post-IDFA World Solution to combat iOS 14.5 and SKAdNetwork limitations

Webto-app is an alternative way to attract users that allows you to bypass the IDFA limitations. You can promote on Facebook using the "good old ways", without decreasing campaign effectiveness.

Анна Селиванова

Full Stack Developer, Appbooster

Статьи6 min. read
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Case study: How We Lost $7,500 on Mobile App A/B Tests But Learned How to Do Them

The importance of A/B testing has been covered in hundreds of texts, books, and webinars. Today, no exponential growth is possible without proper experiments conducted. Let’s figure out whether it’s reasonable to invest resources in split tests if your company is much smaller than Google or eBay.

Анна Селиванова

Full Stack Developer, Appbooster

Статьи6 min. read
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How to prepare an app for an advertising campaign on Facebook — A short instruction

How to prepare an app and launch an advertising campaign on Facebook? Checklist at the end of the article.

Julia Krasilnikova

Affiliate Manager, Appbooster

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Which app metrics are important and why

A look at the mobile marketer's must-have kit. What metrics do you need to use to evaluate the app's performance.

Анна Селиванова

Full Stack Developer, Appbooster

Статьи4 min. read

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