Forecasts say that advertising on mobile devices will take up more and more of users' time. On Android, there have already been 4 trillion hours of ads running in 2022.
Apps with short videos are driving the mobile advertising industry. This trend continues into 2023.
Mobile gaming spending is down 5% in 2022, with another 3% decline expected in 2023. In general, user spending in this vertical was not influenced in any way by economic problems. But now the changes in data protection regulations have a strong impact. Now it will be even more difficult for developers to target the users who have generated the most revenue.
Eleven of the 14 titles are games. Uma Musume Pretty Derby will be the game that makes $3 billion just two years after launch. Meanwhile, the game is only available in five countries: Japan, South Korea, Taiwan, Hong Kong and Macau.
Users are increasingly reaching for entertaining video content. In 2023, users will spend $3 billion more in HBO Max and iQIYI. These apps will join the top where Disney+, Netflix, Youtube and TikTok already are.
Shopify found that mobile devices account for 73% of sales for small companies and brands using direct to consumer (DTC).
Travel is popular after a covid stagnation. Concerts and shows are more popular than home shopping. Online broadcasts of sporting events will continue to attract the attention of users. Users are willing to spend money on all three of these categories.
And meditation apps are very trendy because people want to escape from stress in these difficult times.
The introduction of 5G, the proliferation of games, the need for digital communication, and the personalization of applications are all contributing factors.
Streaming services and user-generated content will continue to grow in popularity over the next six years.
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