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What is ASO? The importance of optimization in promoting apps in the App Store and Google Play

In this article, we discuss what are the main stages of work on ASO.

Evgeniy Plotnikov

Marketing Manager, Appbooster

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Mobile App Market Trends 2023

In this article, we discuss the 2022 results on the mobile app market and what experts predict for 2023.

Evgeniy Plotnikov

Marketing Manager, Appbooster

Статьи3 min. read
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How to calculate unit economics for mobile apps. What metrics are required?

Analysing unit economics and learning how to calculate it using a simple example

Анна Селиванова

Full Stack Developer, Appbooster

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An app or a mobile website: which is better?

Deciding which environment best meets your needs depends on several factors, including your target audience and budget. Here is a breakdown of the pros and cons of each option so that you can decide where to focus your efforts.

Анна Селиванова

Full Stack Developer, Appbooster

Статьи6 min. read
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How To Promote A Kid App? Kid App Promotion Features

Practical recommendations for those who are seriously interested in mobile app development and promotion of kid's apps.

Анна Селиванова

Full Stack Developer, Appbooster

Статьи6 min. read
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Featuring in the App Store and Google Play: what is it and how to get it

What is a featuring in App Store and Google Play? How to get featured, what are the aspects for each app store and what are the pros and cons of featuring.

Анна Селиванова

Full Stack Developer, Appbooster

Статьи5 min. read
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Ways to promote mobile apps

Mobile app development is expensive and time-consuming. In addition, there are millions of mobile apps, and new ones are coming to the market every day, competing for the attention of users one way or another. In this article, we will talk about 5 ways to promote your app.

Анна Селиванова

Full Stack Developer, Appbooster

Статьи4 min. read
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Why is a soft launch valuable for the app owner?

Checklist for an effective soft launch of a new product

Анна Селиванова

Full Stack Developer, Appbooster

Статьи4 min. read
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Top Most Common App Store Optimization Mistakes

We analyzed typical mistakes in App Store Optimization and gave recommendations on how to fix them.

Анна Софийская

ASO Manager, Appbooster

Статьи7 min. read
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Google Play and App Store alternatives — Best 3rd Party App Stores for iOS and Android

In addition to the well-known App Store and Google Play, there are a dozen major and much smaller 3rd party app stores around the world. Find out which ones they are and how to promote apps in them.

Анна Селиванова

Full Stack Developer, Appbooster

Статьи7 min. read
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Web-to-App Funnels For Mobile App Promotion — Post-IDFA World Solution to combat iOS 14.5 and SKAdNetwork limitations

Webto-app is an alternative way to attract users that allows you to bypass the IDFA limitations. You can promote on Facebook using the "good old ways", without decreasing campaign effectiveness.

Анна Селиванова

Full Stack Developer, Appbooster

Статьи6 min. read
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8 main strategies to earn from Android and iOS app monetization

Mobile apps are a business. An innovative worldwide business, sure, but with the end goal of, as in any other case, making money. So, what kinds of app monetization can you use, how do these differ, and which ones are the most popular? You can read about this below.

Анна Селиванова

Full Stack Developer, Appbooster

Статьи7 min. read

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