Start in mobile marketing

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How to calculate unit economics for mobile apps. What metrics are required?

Analysing unit economics and learning how to calculate it using a simple example

Anna Korman

Marketing manager, Appbooster

Product growth6 min. read
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An app or a mobile website: which is better?

Deciding which environment best meets your needs depends on several factors, including your target audience and budget. Here is a breakdown of the pros and cons of each option so that you can decide where to focus your efforts.

Anna Korman

Marketing manager, Appbooster

All6 min. read
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How To Promote A Kid App? Kid App Promotion Features

Practical recommendations for those who are seriously interested in mobile app development and promotion of kid's apps.

Anna Korman

Marketing manager, Appbooster

All6 min. read
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Why is a soft launch valuable for the app owner?

Checklist for an effective soft launch of a new product

Anna Korman

Marketing manager, Appbooster

All4 min. read
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Promoting apps | How to pick a traffic source

No matter how great your app is, you need advertising to attract an audience. In this article, we show you how to find the right audience and where to find it.

Julia Krasilnikova

Affiliate Manager, Appbooster

All4 min. read
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How can a soft launch be valuable to the app owner?

Checklist for an effective soft launch of a new product

Anna Korman

Marketing manager, Appbooster

All3 min. read
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Which app metrics are important and why

A look at the mobile marketer's must-have kit. What metrics do you need to use to evaluate the app's performance.

Anna Korman

Marketing manager, Appbooster

All4 min. read

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