In our practice, customers often ask us about ASO. We decided to gather all the popular questions together and answer them in detail. Here’s our ASO FAQ.
App Store Optimization, or ASO, is a process of optimizing the app’s page on the App Store or on Google Play. Optimization implies editing and improving visual and text components of the app, including titles and subtitles, description, icons, screenshots, videos, and rating. Proper ASO may upscale the app’s visibility, drive more organic traffic, and enhance visit-to-download conversions.
ASO is a must-have practice for every app, no matter the plans for further promotion. Having store-optimized the product, you can multiply the number of installs at a minimum cost.
Sure! Appbooster has a dedicated team specializing in ASO, You can find one of our cases in the Blog section of our website, where we tell how we managed to increase the organic traffic volume 44 times and conversion by 70%.
To find this out, you need to analyze — or, to be clearer, audit—your app. We offer free audit services for all types of applications, so feel free to seek our expert opinion.
Conversion is the percentage of users who installed your app after they visited your app’s page.
Every case is unique, so there’s nothing we could be 100-percent sure about. For starters, we need to analyze current conversions, ASO indicators, and organic traffic: this research will help us outline further steps. You can get a free consultation and decide whether to engage in ASO activities on your own or delegate them to a team of professionals.
In most cases, development of the takeoff ASO procedures lasts around two weeks. Once the initial strategy is ready, we start testing: change the icon and see what happens, change the title and monitor the consequences — all until we see everything works perfectly.
Actually, yes. Our goal is to ensure maximum efficiency for the app page within the shortest possible time. And you might guess what’s next.
This is a closely guarded secret. We can only suppose, but only App Store and Google Play chiefs have the full picture of how their platforms operate. But we do know something: specifics of every store, and this helps us carry out ASO activities efficiently. For instance, we know that when searching for an app on the App Store, the user sees not just the title and brief description, but also three first screenshots from the app’s page. And to boost the click-through rate, we need to focus on these very elements that appear in search results.
You might have modified the wrong parameters or elements, or your changes did not just get to apply and deliver results. Or, you might have not understood how the factor you changed could affect your app’s performance, or it just did not work. Bad things happen. And this is why we come to help.
To ensure the best effect of optimization, you need to improve both the external — application store—and internal—application—landscapes. Internal measures include onboarding, prompts inviting the user to rate the app, etc. — all these pieces are equally important, as they shape your future success. Apart from that, we need your opinion regarding the target audience and its interests, expected app’s functions, and other crucial parameters.
You can, but it’s inadvisable. When promoting your app, we are strengthening your app’s in-store visibility, while visuals — your app’s face that determines conversions — remain the same. As a result, a large body of organic users (who are your target users) may back off from downloading your product.
We recommend holistic approaches to ASO. Text optimization helps boost in-store visibility, while visuals affect conversions. Only integrated measures can lead you to substantial results.
No. Like semantic kernel works, text optimization is always a unique process for every store. Audiences of these two platforms may differ radically, so what works in one store may fail in the other. Besides, you need to take into account all the distinctive features of every marketplace.
Yes. And we can promote your app both on the App Store and on Google Play.
A/B testing is simultaneous testing of two or more options. For instance, you can test Icon A and Icon B at a time—in a bid to find out which supplies better visit-to-install conversions.
Newly-published apps do not need A/B testing. On the opposite side, it’s critical for apps seeing stable, massed traffic: applying split tests, developers can test out all the conversion revamping hypotheses and figure out what the audience likes most.
Marketing hates intuition. You want other people to install your app, right? To know for sure which icon, screenshot, or description will strike a chord in your users and secure good conversions, it’s vital for you to read numbers.
Yes! Major companies often don’t include anything but the brand name in their app title, and thus hold follow-up positions and lose users. This is also true for visuals. If a user seeks an app that could address their problem, they are possibly unaware of the related brands. Therefore, the only thing that may influence their decision is your app’s graphics. If your visual elements shine, they will convince the user from the very first seconds that your product can help them.
We use data of Appbooster’s corporate data, as well as data from ASOdesk, Appfollow, Apple Search Ads, App Annie, and Sensor Tower. You can assemble the ASO arsenal on your own.
Yes, sure. Spanish users don’t search for apps covered by Russian queries, and Russian users don’t look for Spanish-keyword apps.
A monthly roundup of mobile marketing news and tips
In addition to the well-known App Store and Google Play, there are a dozen major and much smaller 3rd party app stores around the world. Find out which ones they are and how to promote apps in them.
Webto-app is an alternative way to attract users that allows you to bypass the IDFA limitations. You can promote on Facebook using the "good old ways", without decreasing campaign effectiveness.
Mobile apps are a business. An innovative worldwide business, sure, but with the end goal of, as in any other case, making money. So, what kinds of app monetization can you use, how do these differ, and which ones are the most popular? You can read about this below.